Mikey Williams, a top recruit focused on marketing is a hot NIL

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Malachi Palmer is generally an unusual age of children who are constantly reading social feeds looking for the same counter to measure their value among their peers.

Even at 17, Palmer “way too much” spent countless hours of hardwood training sessions and traveled around the country playing against elite competition while top college coaches watched intently from the sidelines.

“I just love to play football,” said Palmer, Rising junior shooting guard at Central Dauphin (Harrisburg, Pa.). “I’ve been a laid back person, so I don’t need 10,000 likes. That’s not me. I let my game speak for me, it’s not fun for me.

The irony is that in the end his value, at least monetaryly, can be measured by the amount of pleasure that bothers him.